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When Bad Things Happen to Good Businesses: A Reputation Management Primer by Karen Galanaugh, APR, MSM
Five Simple Tactics to Gain Publicity and Credibility By Karen Galanaugh, APR
Publicity creates visibility and brand awareness that advertising just can’t buy. When people read about you or your company in the media, whether print, TV or online, they perceive it as more credible than advertising. Don’t get me wrong, advertising has its place in the marketing mix, but people have a different response to information when a credible source,…
